Get Your Brand Cited by ChatGPT, Gemini, Perplexity and Google AI Mode
Search has changed. Buyers now ask AI assistants for recommendations, and those assistants answer with a short list of brands and a handful of cited sources. GEO Mastery is an advanced course that teaches you how to become one of those sources through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
This is not an introduction to SEO. It is built for marketers, SEO leads, agency owners and founders who already know classic SEO and want a structured, measurable system for AI search visibility.
What you will learn
- How AI answer engines choose sources: query rewriting, retrieval, passage selection and citation, and why you now compete passage by passage.
- Entity and brand authority: write an entity statement, build Organization and Person schema, and own a category that AI models associate with you.
- Citable content architecture: the answer-block pattern, information gain, and the formats AI engines lift directly into answers.
- Technical GEO: AI crawler access (OAI-SearchBot, PerplexityBot, Googlebot and more), rendering, structured data and llms.txt.
- Off-site signals: earned mentions, reviews, community presence and data-driven digital PR.
- Measurement: an AI visibility scorecard (mention rate, citation rate, share of voice) and a 90-day GEO sprint you can run for any site.
Course format
- 6 modules and 18 practical lessons
- A hands-on worksheet for every module, applied to your own site
- 12-question final quiz with answers
- Capstone project: a complete GEO plan for a real website
- Estimated time: 8 to 10 hours plus the capstone
Who this course is for
SEO specialists, content strategists, digital marketing agencies and business owners who are seeing organic clicks fall as AI Overviews and chat-based search grow, and who want a clear plan to win visibility inside AI answers.
Frequently asked questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of structuring your content, brand signals and website so that AI engines such as ChatGPT, Gemini, Perplexity and Google AI Mode cite or recommend you in their answers.
Is GEO a replacement for SEO?
No. GEO builds on SEO. The course shows you how to keep your rankings while adding the signals AI engines use to pick sources.
Do I need coding skills?
No. Technical lessons explain what to check and what to ask a developer for, with simple tests you can run yourself.
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